OMD bolsters APAC leadership with new head of digital role

OMD has bolstered its regional leadership team with the hiring of Dileep Raj Singh (pictured) as head of digital for APAC. 

In the newly created role, Singh will report to Charlott Lee, CEO of OMD APAC and work closely with the team including David McCallen, chief strategy officer, and Sadhan Mishra, chief client officer, to drive and support APAC local markets as well as regional clients on digital, data and technology needs.  

Upon the appointment, Singh will accelerate OMD’s digital leadership agenda, rooted in helping clients address their business challenges and digital ambitions. 

He will be supporting OMD’s local teams in APAC on operational excellence, and digital transformation frameworks and roadmaps; and the development and implementation of the agency’s digital leadership agenda.  He will also be working hand in hand with both OMD’s regional and global networks to initiate complementary workstreams for its clients in APAC. 

Singh is a digital native and brings with him a wealth of experience across product, media agency and client side in APAC, North America and the United Kingdom.  His last 10 years have been spent building diverse digital marketing teams covering areas including performance marketing, digital media planning, ad or martech, product marketing, branding and measurement. 

Commenting on the appointment, Lee said: “We will continue to invest and win in digital as part of our wider goal to be our clients’ most trusted business transformation partner.

“It is our global ambition to continue our leadership position in digital, data and technology.  In line with this ambition, we are excited to have Singh come on board the OMD APAC leadership team.  His background of agency, in-house and start-up experience position him perfectly to understand and address our clients’ business needs,” added Lee. 

Meanwhile, Singh said: “Digital media and access to our audience, as we know it, is changing quite rapidly around us.  This puts most of us in a delicate but remarkable position, a position from which we can shape and contribute to conversations about the next evolution of digital media.”

Singh said he wanted to leverage the strength of the OMD network – people, technology, data, tools and platforms – to help clients pivot and navigate through all the new and evolved possibilities in digital media. 

“With this, I aim to position OMD as an unrivaled partner for our current and future clients; to dominate and succeed in this incredibly competitive and multifarious digital realm,” said Singh.

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