This BTS star is now an NBA ambassador

The National Basketball Association (NBA) and BIGHIT MUSIC, the music label behind 21st century pop icons BTS, have named South Korean rapper, songwriter, producer and BTS star Suga its new NBA ambassador.

The NBA will have a presence throughout Suga's first solo world tour, collaborating around select concerts in celebration of the release of Suga's debut solo album, D-DAY. 

As an ambassador, Suga will also engage NBA fans around the world through the remainder of the 2022-23 NBA season and beyond. Suga will participate in several league initiatives that will be featured on the NBA’s and his personal social media channels, including attending NBA games and events in the US and Asia, and participating in the league’s promotional activities. 

Don't miss: Calvin Klein names BTS' Jung Kook as global brand ambassador

NBA is thrilled to join forces with Suga– a superstar musician, fashion icon, and passionate NBA fan, said NBA deputy commissioner and chief operating officer Mark Tatum. “We look forward to working with Suga to bring the same excitement he engenders from his global fanbase in support of our continued efforts to grow our brand.”

“Music and basketball have been shared passions of mine since my youth, and it’s a dream to be named an NBA ambassador,” said Suga. The BTS' rapper added that he is excited to formalise his relationship with the NBA, and that he can’t wait to share some of the exciting collaborations he has planned with the league over the coming months.

Last September, Suga attended The NBA Japan Games 2022 presented by Rakuten & Nissan, which featured reigning NBA champion Golden State Warriors and the Washington Wizards playing two preseason games. here, he sat courtside and posted behind-the-scenes social media content including meet-and-greets with NBA players and legends.  Suga most recently also attended the Dallas Mavericks at Los Angeles Lakers game on 12 January.

Suga is not the only BTS member to be making waves in the industry on his own though. In late March, South Korean K-pop sensation Jung Kook from BTS joined the Calvin Klein family after the Maison revealed that the star would be its new global brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear. The announcement was made on the brand's social media channels and came a day after it posted a short teaser video with the caption: “Same time tomorrow?”

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